Laconia Savings Bank

Objective:
Evolve the brand using more contemporary imagery 
and messaging that speak to a broad range of customers and products. Addresses the uneasy feeling consumers have in the current marketplace towards banking 
and financial services.

 

Strategy:
Develop a series of print ads that communicates a serious message towards banking by using a lighter approach to capture consumers’ attention. Print campaign ran throughout the state of New Hampshire for 4 weeks and was supported with a 30 second radio spot. The campaign continues in color through vertical pubs on both the consumer and business sides.